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Grappling with today’s Buyer’s Journey is Key to Win in Marketing for B2B - Interview with Mark Donnigan

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://startup-marketing-consult58904.ivasdesign.com/39600993/marketing-for-business-to-business-selling-and-the-buyer-s-journey-virtual-cmo-mark-donnigan

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