Abraham Maslow’s idea of hierarchy of desires is another significant motivational idea. This theory classifies human requires as: Actual physical wants, protection desires, social requirements, self-esteem requirements and self-actualization demands. The Actual physical wants are at the bottom with the hierarchy of demands pyramid of Abraham Maslow though self-actualization https://hbr-case-study-analysis29960.aioblogs.com/84259968/details-fiction-and-case-study-solution