Strategic alignment – Ensure that your partner’s vision, mission, and goals align with yours. Look for companies that share a common purpose and are committed to similar values. It’s no use presenting a green brand image when your partners are leaders Durante neglecting the environment, for instance. Complementary capabilities – https://b2b-partner90986.wikinewspaper.com/3574429/considerazioni_da_sapere_su_b2b_outsourcing