To correctly increase a brand in China, it is not enough to only think about the short term and promote services and products broadly. Some brands promote directly to Chinese people via more focused immediate-to-purchaser (D2C) channels when branding in China, bypassing any 3rd-party stores or every other intermediaries. https://chinesedigitalagency57912.wikibriefing.com/3300661/chinese_digital_agency_fundamentals_explained