With Raksha Bandhan drawing near every year, thousands of families in India search for means to send rakhi to Amsterdam and other international cities where their kin reside. Sentimental as it may sound like a family ritual, the process in the background represents a compelling shift in cross-border e-commerce and logistics. https://www.wattpad.com/1539429488-indian-logistics-tapping-festival-niches-in-cross