Pro tip: Lay out the challenge, what your buyer really wants to do about this, and how you created it attainable. IDEO mentions the challenges America faces at large, the attempts its client is taking to deal with these troubles, and the measures IDEO took to help them help it https://hbr-case-study-solution13573.madmouseblog.com/16824425/hbs-case-study-writing-help-things-to-know-before-you-buy