Argument, assertion - a actuality or assertion supplied as proof that a thing is accurate; "it absolutely was a powerful argument that his hypothesis was real" case - an individual of the specified kind (commonly with several eccentricities); "a real character"; "a strange character"; "a pleasant eccentric"; "the able variety"; https://hbscasestudyhelp33810.full-design.com/hbr-case-study-analysis-things-to-know-before-you-buy-78802788